Robot VisibleSEO suite with a standalone AI visibility plan
Robot Visible vs Semrush
By Marcus Bransbury · Founder, Robot Visible · Published 19 July 2026
The short answer
Semrush sells AI visibility two ways, checked on 19 July 2026. A standalone AI Visibility Base plan costs $99/month per domain and tracks 25 custom prompts daily across ChatGPT, Google AI, Gemini and Perplexity. Separately, its SEO + AI Search suite bundles AI tracking from $199/month for Starter, with the cheaper $139.95/month SEO plan explicitly excluding AI features. Robot Visible charges £29/month for Monitor and £99/month for Fix & Prove, with a free scan.
Semrush pricing
AI Visibility Base $99/month per domain; SEO + AI Search suite from $199/month. Figures below are copied from Semrush’s own pricing page and were checked on 19 July 2026.
| Plan | Published price | Includes |
|---|---|---|
| AI Visibility Base | $99/monthper domain | 25 custom prompts tracked daily, 1 domain for Brand Performance analysis, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis, AI-readiness site audit |
| SEO | $139.95/month | 5 websites, 500 keywords tracked daily, Position Tracking, Site Audit. Explicitly excludes AI search tracking, AI sentiment, AI visibility reports and custom prompts |
| Starter | $199/monthSEO + AI Search | Everything in SEO plus 50 prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports per day, AI-ready site audit, MCP access |
| Pro+ | $299/monthSEO + AI Search | 15 websites, 1,500 keywords daily, historical SEO data, content optimization, 100 prompts tracked daily |
| Advanced | $549/monthSEO + AI Search | 40 websites, 5,000 keywords daily, SEO share of voice, API data integration, 200 prompts tracked daily |
| Robot Visible | Free · £29 · £99/month | Free scan with no account; Monitor at £29/month; Fix & Prove at £99/month with reviewable fix publishing and post-change verification. See plans |
AI visibility is not included across all paid plans. The $139.95/month SEO tier lists AI search tracking, AI sentiment, AI visibility reports and custom prompt monitoring as explicit exclusions. Suite prices shown are monthly rates; annual billing is cheaper.
Who each one suits
Choose Semrush when
Teams that already rely on a large keyword, backlink, competitive and content research database and want AI tracking in the same subscription, or that want AI visibility reports for any domain without buying the full suite.
Choose Robot Visible when
You do not need a full SEO suite and would rather pay for diagnosis, prioritised fixes and post-change proof on a small number of sites than for breadth of market data you will not open.
Where the two differ
Breadth against a single workflow
Semrush's advantage is the size and maturity of its datasets across keywords, backlinks, traffic and competitors. Robot Visible holds no comparable market database and does not try to. It answers four questions about one site: can it be found, which buyer questions is it missing, what should change first, and what happened after the change.
What a prompt costs at the entry tier
The standalone AI Visibility Base plan is $99/month per domain for 25 tracked prompts, which works out around $3.96 per prompt. That is the highest among the dollar-priced entry tiers compared here, roughly double Profound's $1.98 and Scrunch AI's $2.00 for the same unit. You are paying for Semrush's data quality and reporting rather than volume.
Per domain or per account
Semrush prices the Base plan per domain, so a second site doubles the cost. Robot Visible's Monitor plan covers one site at £29/month and Fix & Prove covers three at £99/month, and Knowatoa allows unlimited sites on one account at $59/month. If you manage several properties, check how each vendor counts them before comparing headline figures.
Getting the fix live
Semrush gives you recommendations, an AI-readiness site audit and supporting content tools. Robot Visible's Fix & Prove plan prepares the change itself, as a draft GitHub pull request or an approved Shopify content update, then verifies the published result.
Common questions
Does Semrush include AI visibility tracking?
Not in every plan. As checked on 19 July 2026, the $139.95/month SEO tier explicitly excludes AI search tracking, AI sentiment, AI visibility reports and custom prompt monitoring. AI tracking begins on the SEO + AI Search Starter plan at $199/month, and Semrush also sells a standalone AI Visibility Base plan at $99/month per domain.
How much does Semrush AI Visibility cost?
The standalone AI Visibility Base plan is $99/month per domain, covering 25 custom prompts tracked daily, one domain for Brand Performance analysis, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis and an AI-readiness site audit, as checked on 19 July 2026. Buying AI tracking inside the SEO suite instead starts at $199/month.
Is Semrush AI Visibility worth $99 a month?
It depends whether you want reports on any domain or volume on your own. At 25 tracked prompts, Base works out around $3.96 per prompt, the highest among dollar-priced entry tiers here, and OtterlyAI at $29/month gives you 15 prompts across 4 engines for roughly half that per prompt. What Base buys that cheaper tools do not is Semrush's competitor and prompt research data plus AI visibility reports for domains you do not own.
Do I need a separate AI visibility tool if I already use Semrush?
Check which plan you are on first, because the entry SEO tier at $139.95/month has no AI features at all. If you are on Starter or above, the bundled tracking usually covers monitoring well enough. A dedicated tool earns its place when you need deeper per-answer citation evidence, or when the blocker is implementing and verifying fixes rather than seeing the data.
Semrush or Ahrefs for AI visibility?
Ahrefs includes Brand Radar across its main plans from £99/month, so it is bundled rather than sold separately. Semrush charges $99/month per domain for standalone AI Visibility, or $199/month for the suite with AI included. If you already pay for one suite, use what you have. Neither is worth switching for on AI features alone.
How this comparison was prepared
Every price on this page was copied from Semrush’s own published pages on 19 July 2026. Where a vendor does not publish a price, this page says so rather than reproducing a third-party estimate. Products and prices change quickly, so the vendor’s own pages remain the source of truth. This comparison describes product focus and published packaging; it does not claim that any platform controls or guarantees inclusion in AI-generated answers.
The full rules we follow when publishing another company’s prices, and a dated log of every correction we have made, are on our methodology and corrections page.
Think something here is out of date or unfair? Tell us and we’ll review it.
Sources
- Plans and Pricing — Semrush. First-party source for Semrush's plan prices and per-tier daily AI prompt-tracking allowances (checked 19 July 2026).
- AI visibility features — Semrush. Documents which AI search tracking capabilities are included with Semrush subscriptions.
Compare with others
Compare using your own website
Run the free Robot Visible scan before choosing a platform. You get a concrete technical baseline and the issues to investigate first, without creating an account.