Alternatives
Thirteen tools, with published pricing checked at the source and a detailed comparison for each. They overlap, but they start from different jobs: this page covers who each option serves, what it is built to do, and where Robot Visible takes a different approach.
The short answer
Most of these tools measure. They tell you which prompts you are missing from, across how many brands, markets, and models. That is genuinely useful and it is where the category began.
Choose a monitoring platform when measuring at that breadth is the job. Choose an SEO suite when you also need a large keyword and backlink database. Choose Robot Visible when the measurement is not the hard part: when you need to see which page won the answer instead of yours, act on it, and hold evidence of what happened next.
Entry-level published prices, copied from each vendor’s own pricing page. Where a vendor publishes no price, this table says so rather than reproducing a third-party estimate. Open a comparison for the full plan breakdown and the date each figure was checked.
| Tool | Category | Published entry price |
|---|---|---|
| Robot Visible | Diagnose, fix, and verify | Free scan, no account; £29/month Monitor; £99/month Fix & Prove |
| OtterlyAI | Self-serve AI search monitoring | From $29/month (Lite, 15 search prompts) |
| Peec AI | Prompt, source, and competitor analytics | From €85/month (Starter, 50 prompts) |
| Profound | Enterprise answer-engine intelligence | From $99/month billed yearly (Starter, 50 prompts, ChatGPT only) |
| Scrunch AI | Enterprise monitoring, auditing, and agent delivery | From $250/month (Core, 125 prompts) |
| Semrush | SEO suite with a standalone AI visibility plan | AI Visibility Base $99/month per domain; SEO + AI Search suite from $199/month |
| Ahrefs Brand Radar | SEO suite with AI visibility included | Brand Radar included from £99/month; Brand Radar AI from £159/month |
| BrightEdge | Enterprise SEO platform extended into AI search | Not published, enterprise quote only |
| AthenaHQ | Credit-based AI visibility monitoring | Free tier available; Starter $295/month (3,600 credits) |
| Evertune | Large-scale brand analysis across AI models | From $800/month (Pro, 100,000 prompts analysed) |
| Rankscale | Credit-based monitoring with agency tiers | From $20/month (Essentials); Pro $99/month for 1,200 credits |
| Trakkr | Multi-model tracking with content output | From £79/month (Growth, 1 brand, 50 prompts) |
| Knowatoa | Low-cost multi-site AI search monitoring | From $59/month (Starter, unlimited sites) |
| Kelsey | AI search intelligence for B2B SaaS | From $99/month (Essential, 50 prompts and 5 content briefs) |
Each page covers published pricing, who the tool suits, where the two products genuinely differ, and common questions.
Self-serve AI search monitoring
From $29/month (Lite, 15 search prompts)
Read the comparisonPrompt, source, and competitor analytics
From €85/month (Starter, 50 prompts)
Read the comparisonEnterprise answer-engine intelligence
From $99/month billed yearly (Starter, 50 prompts, ChatGPT only)
Read the comparisonEnterprise monitoring, auditing, and agent delivery
From $250/month (Core, 125 prompts)
Read the comparisonSEO suite with a standalone AI visibility plan
AI Visibility Base $99/month per domain; SEO + AI Search suite from $199/month
Read the comparisonSEO suite with AI visibility included
Brand Radar included from £99/month; Brand Radar AI from £159/month
Read the comparisonEnterprise SEO platform extended into AI search
Not published, enterprise quote only
Read the comparisonCredit-based AI visibility monitoring
Free tier available; Starter $295/month (3,600 credits)
Read the comparisonLarge-scale brand analysis across AI models
From $800/month (Pro, 100,000 prompts analysed)
Read the comparisonCredit-based monitoring with agency tiers
From $20/month (Essentials); Pro $99/month for 1,200 credits
Read the comparisonMulti-model tracking with content output
From £79/month (Growth, 1 brand, 50 prompts)
Read the comparisonLow-cost multi-site AI search monitoring
From $59/month (Starter, unlimited sites)
Read the comparisonAI search intelligence for B2B SaaS
From $99/month (Essential, 50 prompts and 5 content briefs)
Read the comparison| If you need | Consider | Why |
|---|---|---|
| A free, immediate diagnosis of one public website | Robot Visible | Start with crawlability, indexability, readable content, site structure, trust signals, and the next fix without creating an account. |
| Self-serve daily brand, prompt, and citation monitoring | OtterlyAI | Its product is centred on accessible multi-engine monitoring, reports, citation gaps, and agency workspaces from $29/month. |
| Detailed source, prompt, and competitor analytics for SEO teams | Peec AI | Peec provides high-frequency tracking, source intelligence, opportunity scoring, and model-specific Actions. |
| AI crawler analytics or bot-specific content delivery at the CDN | Scrunch AI | Scrunch combines monitoring and audits with AXP, a distinct delivery layer for verified AI-agent traffic. |
| Enterprise benchmarks, governance, and content orchestration | Profound or BrightEdge | Both serve large marketing organisations; Profound publishes entry pricing, while BrightEdge quotes by scope. |
| AI visibility inside a broad traditional SEO data platform | Semrush or Ahrefs | Both include AI visibility alongside substantial keyword, backlink, web, and competitive datasets. |
| Many client dashboards at a low cost per brand | Rankscale or Knowatoa | Rankscale scales on brand dashboards with white-label options; Knowatoa allows unlimited sites on one account. |
| Tracking with article production included | Trakkr | Trakkr bundles content generation with daily multi-model tracking from £79/month. |
| A supported change with evidence before and after publication | Robot Visible | The workflow joins technical eligibility, live answer evidence, prioritised fixes, reviewable publishing, and post-release verification. |
Most platforms now monitor mentions and citations. The more useful differences are where each workflow starts, how it turns evidence into action, and what it measures afterwards.
| Capability | Robot Visible | OtterlyAI | Peec AI | Scrunch AI | Profound | Semrush / Ahrefs |
|---|---|---|---|---|---|---|
| Technical crawl and index diagnosis | Core workflow | GEO audit | Not the primary focus | Page audits | Agent analytics | Core SEO tools |
| AI answer and citation monitoring | Core workflow | Core workflow | Core workflow | Core workflow | Core workflow | Available |
| Prompt, source, and competitor gaps | Core workflow | Available | Core workflow | Core workflow | Core workflow | Available |
| Crawler and AI referral analytics | Search Console data | Not the primary focus | Not the primary focus | Core workflow | Core workflow | Available |
| Publishing or fix workflow | Reviewable site changes | Recommendations | Actions | AXP delivery | Content agents | Supporting content tools |
| Post-change measurement | Public fix verification | Trend monitoring | Tracking refreshes | Trend monitoring | Enterprise analytics | SEO and AI reporting |
| Bot-specific content delivery | Not the approach | Not the primary focus | Not the primary focus | Core AXP capability | Not the primary focus | Not the primary focus |
| Large traditional SEO datasets | Not the focus | Not the focus | Not the focus | Not the focus | Not the focus | Core strength |
“Core workflow” means the capability is central to the linked product experience. “Available” means it is offered but may depend on the product, plan, or workflow. “Not the primary focus” describes positioning, not an absolute claim that the provider has no related capability.
Dollar-priced entry tiers run from $20/month (Rankscale Essentials) to $800/month (Evertune Pro), checked on 19 July 2026, with most self-serve plans between $29 and $99 and mid-market tiers between $250 and $500. Trakkr bills £79/month, Ahrefs from £99/month and Peec AI €85/month, which cannot be slotted into that dollar range without a conversion. Enterprise platforms price by quote. Robot Visible publishes Monitor at £29/month and Fix & Prove at £99/month, plus a free scan.
Rankscale's Essentials tier from $20/month is the lowest published dollar price among the tools compared here, with OtterlyAI at $29/month next and Knowatoa at $59/month the cheapest allowing unlimited sites on one account. Trakkr (£79) and Peec AI (€85) bill in other currencies and are not directly rankable against those. Robot Visible scans one site free with no account before any paid plan starts.
Several free options exist as checked on 19 July 2026. Robot Visible scans one site free without an account. AthenaHQ's Essential plan is free with $25 of credit. Ahrefs publishes a free tier. Trakkr offers a 14-day free trial across all plans, and Semrush offers free trials on its paid tiers. Kelsey runs a free scan with no card required. Free tiers generally cap prompts, sites or engines, so treat them as a baseline rather than a full deployment.
Rankscale and Peec AI are the strongest agency fits. Rankscale's Growth ($385/month) and Enterprise ($780/month) plans include 50 and 100 brand dashboards with white-label reporting and REST API access. Peec AI scales on projects and countries. Knowatoa is the cheapest portfolio option at $59/month with unlimited sites. Scrunch AI runs an Agency Core tier at $500/month, and Kelsey's Agency plan is $499/month for 5 websites with white-label reports.
The realistic shortlist at low volume is OtterlyAI ($29/month), Knowatoa ($59/month), Trakkr (£79/month) and Robot Visible (free scan, then £29/month). Enterprise platforms like Profound, Scrunch AI, BrightEdge and Evertune are priced and built for marketing organisations, and their entry tiers tend to be restrictive rather than cheap. Profound's $99/month Starter plan, for example, tracks ChatGPT only.
Most report. OtterlyAI, Peec AI, Knowatoa, Rankscale and the SEO suites identify gaps and recommend changes, but implementation stays with your team. Kelsey produces content briefs and Trakkr generates finished articles, both of which you still publish yourself. Scrunch AI can serve simplified content to agents at the CDN edge. Robot Visible's Fix & Prove plan prepares the change as a draft GitHub pull request or Shopify update and verifies it once live.
Check which plan you are on first. Ahrefs Brand Radar is included across Ahrefs' main plans from £99/month, but Semrush's entry SEO tier at $139.95/month excludes AI features entirely, with AI tracking starting at $199/month or $99/month per domain as a standalone plan. If your existing plan already covers it, a second subscription for the same reporting job is hard to justify. A dedicated tool earns its place when you need per-answer citation evidence, or when the blocker is implementing and proving fixes.
Good for
Mature, content-heavy sites that need broad technical SEO, keyword, backlink, and organic-ranking analysis.
Limitation
It may not preserve question-level AI answers, mentions, citations, cited URLs, and provider-specific changes over time.
Good for
A quick investigation when you already understand robots.txt, canonicals, rendering, structured data, server logs, and answer variability.
Limitation
Manual checks are difficult to reproduce consistently and do not create a durable baseline for prioritisation or post-change proof.
Every price on these pages was copied from the vendor’s own published pricing page and carries the date it was checked; the most recent review was 16 August 2026. Where a vendor publishes no pricing, we say so rather than reproducing an unverifiable third-party estimate. Products and prices change quickly, so the linked provider pages remain the source of truth. This page compares product focus and published packaging; it does not claim that one platform controls or guarantees inclusion in AI-generated answers.
The rules we follow when publishing a competitor’s prices, and a permanent dated log of every correction we have made, are on our methodology and corrections page.
Robot Visible organises the work around three distinct states: whether a site is eligible to be found, whether it has a competitive source for the buyer question, and whether a live answer actually mentioned, recommended, or cited it. The product then recommends the next fix and, where supported, prepares a reviewable GitHub or Shopify change before checking the public result.
Run the free Robot Visible scan before choosing a platform. You will get a concrete technical baseline and the issues to investigate first, without creating an account.