AI visibility pricing dataset — August 2026

Price follows query volume and service depth

AI visibility software is usually priced by some combination of monitored sites, questions, answer engines, run frequency, competitors, users, and retained history. Services add research, technical implementation, content production, outreach, and reporting. Two offers with the same monthly price can therefore cover very different work.

Free scans and trials are useful for a baseline. Public self-serve plans then vary substantially with prompt volume and features, while many enterprise tiers use custom quotes. For a reproducible comparison, record each vendor's public price, currency, billing term, prompt allowance, engines, projects, and audit limits on the same date; a monthly figure without those limits is not comparable.

Typical service models

• A one-off technical or visibility audit: a fixed fee for diagnosis, evidence, priorities, and sometimes implementation briefs.
• Consulting: day or project rates for strategy, measurement design, technical changes, or content planning.
• Managed optimization: a monthly retainer covering monitoring, analysis, content or technical delivery, and reporting.
• Enterprise programs: custom pricing for multiple brands, markets, integrations, governance, and dedicated support.

Compare total scope, not the headline

• How many live queries, engines, countries, competitors, and runs are included?
• Are captured answers and exact citations retained, and for how long?
• Does the fee include technical implementation or content production, or only recommendations?
• Are usage overages, onboarding, integrations, exports, and extra users charged separately?
• Will the provider verify outcomes after changes and explain results that fluctuate?
• Who owns the created content, data, accounts, and measurement history if the engagement ends?

Normalize a software quote

What service fees may include

Published prices for every named AI visibility tool

Every price below was copied from the vendor's own pricing page and carries the date it was checked. Rows are checked at different times, so each one shows its own date rather than borrowing a single page-level claim. Where a vendor publishes no price, the table says so instead of repeating a third-party estimate. The table compares 14 products, 13 of which publish a price. Checks run from 19 July 2026 to 8 August 2026.^{1,2,3,4,5,6,7,8,9,10,11,12}

Dollar-priced self-serve entry tiers span $20 to $800 per month. That range is wide because the tools are not selling the same unit: some meter tracked prompts, some meter credits, and one meters prompts analysed in bulk. Three vendors bill in pounds or euros and sit outside that range rather than inside it, and BrightEdge publishes no price at any tier. Compare the allowance and the engine coverage before comparing any headline figure.

See the full plan ladder for each tool

Why headline prices are not directly comparable

Three currencies are in play across these vendors, and none of them publishes a converted equivalent. A euro price and a dollar price sitting in the same column look comparable and are not, particularly once payment-processing conversion is applied to a monthly subscription.

Cost per tracked prompt, where the unit is comparable

Dividing price by allowance is the only way to see what a plan actually buys, but it only works where vendors publish the same unit. The table below covers entry tiers that publish a count of distinct prompts tracked on a single-brand plan. Credit-metered plans (Rankscale, AthenaHQ) and bulk analysis volumes (Evertune) are excluded, because dividing those by price produces a number that invites comparison without supporting it. Knowatoa and Ahrefs publish no prompt count at entry tier, so they are excluded too.

The table is grouped by billing currency and ranked only inside each group. Figures in different currencies are not ranked against each other, because doing so requires a conversion rate that changes daily and would produce a league table that reorders itself without any vendor changing a price.

Read the engine column alongside the cost column. Among dollar-priced entry tiers, the cheapest per prompt is OtterlyAI Lite at $1.93 covering 4 engines, and the dearest is Semrush AI Visibility Base at $3.96 covering 4 engines, so a per-prompt figure on its own can point in exactly the wrong direction. Note also that Semrush AI Visibility Base is billed per domain, so a second site doubles it.

Enterprise and quote-only pricing

Enterprise tiers in this category are almost universally quote-only, and one vendor publishes no price at any tier. That matters for budgeting: a quote-only product cannot be compared against a published one until you have completed a sales conversation, which is itself a cost in time.

What optimization services cost

Service pricing is less transparent than software pricing because scope varies with every engagement. Published agency guides in 2026 commonly describe AI-visibility or AEO retainers in the range of roughly $500 to $2,000 per month per client for monitoring, reporting, and optimization work, with larger managed programs and enterprise engagements running to $5,000 per month or more. Fixed-fee audits and short consulting projects sit below ongoing retainers.

Whatever the number, the comparison discipline is the same as for software: itemize what is included — research, technical implementation, content production, measurement, and post-change verification — before comparing two prices.

Check current public prices at the source

AI visibility pricing changes quickly, and superficially similar plans use different prompt and engine definitions. The first-party pricing sources below are included to show common packaging patterns, not to create a permanent market average. Record the date and scope when making a purchasing decision.

The rules behind every figure on this page, and a dated log of each correction made to it, are published in full on our methodology and corrections page. When a price here turns out to be wrong, the fix and its cause are recorded there permanently rather than edited away.

How we verify pricing, and every correction we have made

Compare Robot Visible's own plans

Robot Visible publishes current Free, Monitor, and Fix & Prove options on its pricing page. Compare them using the same questions: monitored pages, customer questions, run frequency, competitors, implementation support, and proof of outcomes.

Choose software, services, or both

Choose software when your team can interpret evidence and ship changes but needs repeatable monitoring. Choose a specialist service when strategy, implementation, or content capacity is the constraint. A hybrid often works best: retain direct access to the measurement data while buying targeted help for the changes your team cannot deliver efficiently.

No credible tool or service can guarantee an AI citation. Buy transparent evidence, useful improvements, and repeatable verification—not a promise to control another company's answer system.

Working to a budget? See which tools publish a plan under $50 a month